![NBCUniversal to launch livestream shopping, following Big Tech’s lead NBCUniversal to launch livestream shopping, following Big Tech’s lead](https://www.reuters.com/resizer/XUwfr2GonmSBtZEmnZKvJc3o5D0=/1200x628/smart/filters:quality(80)/cloudfront-us-east-2.images.arcpublishing.com/reuters/I5W4QTYEPVPCDPG6A3VA3G2GN4.jpg)
![NBCUniversal to launch livestream shopping, following Big Tech’s lead NBCUniversal to launch livestream shopping, following Big Tech’s lead](https://www.reuters.com/resizer/XUwfr2GonmSBtZEmnZKvJc3o5D0=/1200x628/smart/filters:quality(80)/cloudfront-us-east-2.images.arcpublishing.com/reuters/I5W4QTYEPVPCDPG6A3VA3G2GN4.jpg)
NBCUniversal is making its livestream shopping debut with a show on Instagram and other platforms during the holiday season, allowing viewers to buy clothing, home decor and other products featured in the program, the Comcast Corp unit said on Tuesday.