Chanel Names Matthieu Blazy as New Creative Director: A New Chapter Begins

Matthieu Blazy Takes the Helm at Chanel: A New Era in Fashion.

The wait is over: Chanel has officially appointed Matthieu Blazy as its new Creative Director, solidifying his position as one of the most influential designers of his generation. At just 40 years old, Blazy assumes the role of Artistic Director of Fashion Activities, tasked with overseeing Chanel’s ready-to-wear, haute couture, and accessories lines.

Blazy’s appointment ends months of speculation following the departure of Virginie Viard, ushering in a fresh era for the iconic fashion house. “I am thrilled and honored to join the wonderful House of Chanel. I look forward to meeting all the teams and writing this new chapter together,” Blazy shared.

Renowned for his transformative work at Bottega Veneta, where he redefined modern luxury with understated elegance and exceptional craftsmanship, Blazy has already established himself as a force in the industry. His minimalist designs, like the now-famous supple leather tank tops and jeans, have made a profound impact on contemporary fashion.

Alain Wertheimer, Global Executive Chairman of Chanel, praised Blazy’s talent: “His vision and talent will reinforce the energy of the brand and our position as a leader in luxury.” Leena Nair, Global CEO, echoed these sentiments, emphasizing Blazy’s ability to shape the future of Chanel while preserving its rich heritage.

Blazy’s journey to Chanel has been marked by collaborations with some of the industry’s most esteemed names, including Raf Simons, Phoebe Philo, and Maison Margiela. His deep respect for craftsmanship and his ability to forge a dialogue between tradition and modernity make him the perfect choice to lead Chanel into its next chapter.

As the fashion world eagerly anticipates Blazy’s first collection for Chanel, set to debut in 2025, one thing is clear: the legacy of Coco Chanel is in visionary hands.